Slogan Wins: Stay Alive – Don’t Drink and Drive (Press Release)

by Public Information Officer, Friday, June 15, 2012, 02:00 (2009 days ago)

ABILENE, TX – Myth: Driving while intoxicated is a victimless crime. Try telling that to those who have lost loved ones at the hands of drunk drivers. How does it feel when your life hangs in the balance and in the hands of other people? Most would probably say that it is not something they think of too often. However, every day we are actually faced with real dangers created by others; one of the most dangerous of these comes from those irresponsible enough to drive drunk or drugged. It is a reality - driving while intoxicated (DWI) is one of the most dangerous offenses most people will ever commit in their lifetime.

Last week the Abilene Police Department (APD) showcased its partnership with several law enforcement and local agencies to advance the message: each of us has a choice when it comes to whether we will endanger the lives of others by drinking and driving. APD, along with several organizations, to include the Zach Robinson Memorial Foundation, Team Dyess, Abilene Crime Stoppers and our law enforcement partners, celebrated Abilene’s first and only unique DWI Slogan: Stay Alive – Don’t Drink and Drive. This celebration was the culmination of work sponsored and initiated by KTXS Television.

In November 2011, KTXS invited Chief of Police Stan Standridge to have a dialogue about this community issue. From this dialogue, many questions were asked and the idea of creating a citywide slogan was born. After a carefully produced slogan contest involving multiple organizations, a winner was chosen by a committee. On March 29, 2012, the committee met to identify the winning slogan from more than 1500 entries that were submitted from across America. From this overwhelming response came many fantastic entries and we are thankful for all of the participants. The winner was Craig Johnson, a risk assessor living in Billings, Montana. He won the grand prize of $1,000.00 dollars. Ideas for slogan usage include billboards, poker chips that can be given to citizens, coasters, matchbooks, bill stuffers, and posters.

APD has already made 156 DWI arrests this year. Drunk driving is a community issue, not just a police issue. Chief Standridge will continue to work with the foundation laid from this slogan contest and continue to remind our community to get involved and work together to stop drunk driving. With two fatalities already being attributed to drunk driving this year, it is time for a culture change in our community and time for many to change their behavior before getting behind the wheel of a car. No more people need to die. APD looks forward to communicating this message throughout Abilene. So please, Stay Alive – Don’t Drink and Drive!

Reference website: http://zrobmemorial.com/

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